Custom Website Traffic Analytics
Wouldn’t you like to be able to measure the behavior of visitors to your website? Which pages work, and
which don’t? Understanding your visitors, their traffic patterns, how they respond to your marketing campaigns,
and their conversion rates can make it easy to fine tune your website and campaign performance to maximize
your return on investment (ROI).
Most pre-packaged website tracking software does not accurately track visitors. For example, AOL users
often appear as the same person because their IP addresses are the same (they share the IP address of the
AOL proxy server in their area). Custom website traffic analytics software from Monarch Inc. accurately
tracks unique visitors, even if they share the same IP address! Most out-of-the-box software also registers
image requests as hits, which enormously inflates your page views. Our reports do not include image
requests, JavaScript files, or style sheet files in page view reports so your hit count is always 100% accurate.
There are companies that offer hosted website traffic analytics that are more accurate than the
pre-packaged software mentioned previously. However, these companies charge more than $1,000 per
month to provide this service. At Monarch Inc., we will work with you to develop custom website traffic
analytics software that provides only the features that you need, such as:
- True page view counts and unique visitor counts that are accurate even if different users
share the same IP address
- Pay per click, cost and sales tracking - Our custom analytics will show you exactly how many clicks are
coming from which pay per click terms and which clicks led to sales, so you’ll see how much money you are
making from each term. In addition, our cost import module lets you enter the actual costs for each term
according to your PPC provider, and you’ll have the ability to verify that they’re charging you for the
correct number of clicks. This cost combined with the sales tracking allows you to see the actual percentage
of your sales that are going to PPC advertisers for each term. Our custom analytics enable you to quickly
identify underperforming terms and cancel them, and adjust your bids on terms based on the actual ratio of
cost to sales, not on your intuition. And finally, you’ll be able to generate reports that help you identify click fraud.
- Internal search reports to show you what terms users are searching for on your site.
- Track clicks and sales from email campaigns and banner ads to show your real cost of advertising.
- Shopping cart abandonment reports including detail on what products were abandoned
- Sales reports including summaries of products ordered
- Detailed page view analysis
- Error page reports to help you identify potential problems with your site such as broken links
- And many other custom reports!
Monarch Inc. can design a custom website traffic analytics package that is either hosted on our servers
or installed on your server, depending on your budget and preference. If you are interested in finding out more
about how Monarch Inc. can help you, click here to contact us.
